For publishers
Be the publisheragencies build around.
Visible in the right moments.
Responsive in the right language.
Connected into the right systems.
The opportunity
Great publisher partnerships shouldn't reset with every brief.
A brief arrives
A response is built
A campaign runs
People move on
and too often, the knowledge goes with them.
At the same time, products, data and capabilities sit disconnected from how agencies actually plan and buy.
of agencies say a lack of consistency across processes, language and measurement makes working with publishers and media partners less efficient.
AustraliaAvid Collective, Industry Survey on Media Partnerships, 2025Turn those transactions into a partnership that gets smarter and more valuable with every cycle.
Start with the diagnosis
Before we improve the partnership, we diagnose it.
Every AgencyFit engagement starts with the AgencyFit Index™. It measures your agency relationships through two lenses, showing what's working, where value is leaking and where the biggest opportunities sit.
Relationship fitness
How effectively you and your agencies work together today.
Agentic readiness
How prepared the relationship is for AI-enabled ways of working.
The diagnosis determines what comes next. Not the other way around.
See how the AgencyFit Index™ worksWhat the Index uncovers
The Index identifies the revenue upside.
Maximise the opportunity
Maximise the value and structure of agency agreements.
Structure deal data and evidence for AI-led evaluation.
Identify short-term yield and programmatic opportunities.
Convert the opportunity
Fit products, audiences and assets to how agencies plan and buy.
Improve response relevance, speed and effectiveness.
Make publisher capabilities visible to agentic planning systems.
Apply AI where it adds value, across both sides of the relationship.
The output is a prioritised revenue roadmap, not a technology recommendation.
