For agencies
Agencies sit at thecentre of every engagement.
We're here to make those partnerships work better — not squeeze them harder.
AgencyFit works with advertisers and publishers to build stronger alignment, better workflows and commercial models that create more value for everyone.
Our position
We focus on making partnerships more valuable.
We won't take a mandate measured on fee reduction.
We don't run pitches.
We don't believe stronger partnerships are built by squeezing the agency.
What we build instead: partnerships with clearer expectations, less friction and more space for great work.
of media accounts reviewed in 2025 stayed with the incumbent — the lowest retention rate in eight years, across 49 markets including Australia.
GlobalCOMvergence, 2025 Global New Business ResultsStronger operating foundations help agencies and their partners collaborate, innovate and create more value together.
What changes for you
What agencies gain.
I've worked alongside Stu for over ten years, including at the MFA where he was instrumental in creating the Digital Foundations program & the Australian Digital Advertising Practices. Few people combine his depth and his perspective. AgencyFit is exactly the kind of approach our ecosystem needs right now.
Peter Horgan, CEO, JOY AgencyThe goal isn't a cheaper relationship. It's a more valuable one.
