For advertisers
The traditional agency review asks:How do we pay less?
AgencyFit asks:How do we make it worth more?
The opportunity
Before you change the agency, change the question.
How do we pay less?
- Change the agency.
- Narrow the scope.
- Change the commercial model.
How do we build something that's worth more?
- Diagnose the partnership.
- Build from what it reveals.
- Measure against value.
Partnerships evolve. The way they work together often doesn't.
of advertisers want to change their agency compensation model within three years.
GlobalWFA & MediaSense, Future of Media Agency RemunerationThe starting point is understanding where value is created, where it's lost, and what needs to change.
Start with the diagnosis
Before we prescribe, we diagnose.
Every AgencyFit engagement starts with the AgencyFit Index™. It looks at the relationship through two lenses, replacing opinion with evidence about what's working, what's getting in the way and where the biggest opportunities sit.
Relationship fitness
How effectively you and your agency work together today.
Agentic readiness
How prepared the relationship is for AI-enabled ways of working.
The diagnosis determines what comes next. Not the other way around.
See how the AgencyFit Index™ worksWhat the Index uncovers
What's holding the relationship back — and where greater value can be unlocked.
Build around growth
Define the business outcomes that matter.
Remove friction and clarify how both sides work together.
Match responsibilities and reward to the growth-led workflow.
Unlock the potential
Access more of the expertise already available.
Improve the workflows and decisions that matter.
Make knowledge persistent so learning compounds over time.
AgencyFit is tackling a structural problem that has been growing for years between agencies, publishers and clients. Stuart is uniquely positioned to fix this, with holding group experience, cross-industry credibility, and genuine relationships built on both sides of the table.
Leigh Terry, former CEO, IPG Mediabrands APACThe output is a prioritised value roadmap, not a cost-reduction exercise.
